Back to Top

    GelaroGrace Studio | World's Leading VFX Outsourcing Partner

    VFX in advertising to tell your indelible stories


    Humans have been promoting matters in society for thousands of years. With the passing years, because technology evolved, the medium of advertising changed. From rock carvings to the radio and T.V. and the present-day addition of online advertising, the journey of advertising has been a metamorphic one. Although the first signs of advertising are stated so far, back to the historical Egyptians’ steel carvings in 2000 BC, the primary print ad was published in 1472. The primary newspaper ad was published in 1704 in the United States. 

    Advertising became an entire movement while it came to radio and television in the early 1900s. Since it was speaking to human beings directly via their radios and TVs, it felt extra personalized. That is until online advertising came about, and with it came numerous predominant game-changers in the evolution of advertising and personalization.

    The mass adoption of the internet into regular lifestyles is the single largest event that has affected advertising over the last three decades. Where would we be without smartphones and tablets? These new gadgets have exploded in the last decade and advertising departments are still catching up. Today, smartphones have overtaken personal computer systems as the primary virtual device.

    Although the internet provides many sorts of advertising equipment like social media advertising, content material advertising, e-mail advertising, banner advertising etc, we’ve many reasons why video advertising remains an excellent option along with VFX. 


    Why opt for VFX video advertising


    Tell a better & more engaging story

    Visual effects are illusions or tricks of the eye created to simulate the imagined events in a tale or imagined world. Visual effects for films are effective storytelling tools. Visual effects are used to set the mood, add clarity to your story, or punch up the excitement. Well-executed VFX can be on brand, on message, and in reality, elevate your content. Just as a sketch artist can create an imaginary world with his pen and paper, VFX can shape that imaginary world in front of our eyes.


    Creativity helps the brand in standing out

    Our brains process pictures 60,000 times quicker than text and 90% of information feeding to the mind is visual. This study confirmed that after three hours, our ability to recall spoken information 25% and our ability to recollect visual information and verbal information 80%. Since you may create any kind of visualization through it, VFX video advertising helps deliver your brand a distinct identification in the crowd. With the help of VFX, you may produce a good innovative ad, which will leave an impression on the mind of the audience. A picture, or character that stands out helps in identifying your brand.


    Turning complicated message into simple form

    VFX and Animated films are a convenient way to talk with customers, as they allow them to convey even complex business concepts and advertising messages more effectively. In an animated commercial, you can break a complicated idea down into small scenes and situations, which you may animate in a fun and easy to understand form.


    Visual effects also help to define how viewers feel about the products or services in the ad. For example, if an advertisement shows a giant worm that is causing havoc by destroying the plants or your garden and eventually dies after spraying the pesticide, the observer can be sure that the product can get rid of all insects. After all, the insect spray successfully killed the giant worm. 3D animation is the key to success with these types of realistic-looking ideas.

    VFX is more than just explosions, human beings flying through the sky and special effects movies. It consists of animation, creating photorealistic humanoid computer-generated characters and placing them in situations where we couldn’t before thanks to the outrageous computer power and new software. It allows filmmakers to obtain a movie rooted in reality even though it was artificially created. Without a doubt, VFX has a bright future and we’re present withinside the golden age of visual effects. There have been incredible and progressive breakthroughs in how technology has been used in various Oscar-winning movies of late and progressively more on TV. Growth is evident in the quality and complexity of visual effects and consistent innovation in photorealism.

    With the explosion of television channels accompanied by a wave of recent technology, digital platforms, social media channels and more, the avenues for companies and brands to tap capability audiences and current customers have accelerated manifold. 

    While the content keeps converting with modifications in society, it’s far too honest to say that the quality of visual storytelling has taken numerous strides to evolve massively. And while credit must go to the makers, artists and brands who bring commercials to life, the contribution of visual effects and animation can’t be underestimated. For more details contact